Search Engine Optimization

Search Engine Optimization (SEO) is a pillar of Customer Acquisition Strategy. In the world of digital marketing, it’s a have-to-have, not a nice-to-have.

The good news is that getting to a baseline of “Search Engine Hygiene” is a well understood science.

At GyrBox we analyze your website to assure it has all of the recommended components and practices that make it discoverable by search engines.

It’s the basics. It’s what everyone of your competitors has done or will do.

But then we go farther.

Our team and our approach will lay out a focused and tailored plan to get to the top of your category and keep you there.

We’ll look for gaps in your navigation, and we’ll monitor heat maps and site analytics to look for blind alleys that lead to reputation-damaging bounces.

We don’t stop there.

We ratchet up our efforts to consider both Content Marketing Strategies and Social Media Optimization – all based on your needs and your budget.

It’s this combination of analysis and action that leads to a comprehensive plan – your total Audience Acquisition Strategy.

Our SEO engagement starts with a Total Site Audit, where we discover and then fill any holes in your architecture, structure and coherence.

We employ state-of-the-industry approaches to assure you will gain traction against your competitors and in your local market.

Have a look at our SEO Best Practices Checklist. By adhering to this comprehensive program, GyrBox produces consistent improvement in discoverability of your site and its offerings:

  • Website visitor metrics (demographics, interests, geo-based data)
  • Manage search engine optimization issues
  • SEO Page Rank tracking
  • Link-building strategy, on-page optimization, Social links
  • Mobile-minded approach with customizations for best user experience
  • A/B testing capabilities for iterative improvement of site
  • Development versioning and site backups to protect data during migrations or updates
  • Proper page redirection for old or out-dated pages
  • Monitor and correct for any sitemap-crawling errors associated with launches/relaunches
  • Submit new sitemap for pages, posts, images, and videos
  • Form testing, cross-browser and cross-device testing
  • Add advanced Google Adwords, call tracking, HotJar, CrazyEgg or other tools